The Site Survey
Before any contractor breaks ground, a surveyor assesses the land.
That's exactly what this is — a strategic read of where your business stands before any build or optimization work begins.
Strategy First, Not Speculation
This is a standalone research product. Not a build, not an implementation — a strategy document that answers the question every business owner has before spending money on a website: "Is this actually going to work for me?"
Together, the three deliverables lay out the opportunity clearly — so you can decide your next move with confidence, whether that's FirstLook Refresh, AI SEO Services, or a full Blueprint build.
What's in the Report
- Local Competitive SWOT
An honest picture of where your business stands against local competitors — strengths to lean on, gaps to close, and threats you may not see from inside the operation.
- Customer Journey Map
How local customers actually find and choose businesses in your category — from first search to final call — so you know where you're winning and where you're invisible.
- Local Keyword Research
What people in your service area are searching for, which terms your competitors own, and where you're missing the conversation entirely.
Straight-Shooting Pricing
The Site Survey: $500 (One-Time Deliverable)
- Local competitive SWOT analysis.
- Customer journey map for your category in your local market.
- Local keyword research — what people search and where you're invisible.
Best for: Business owners who want proof of opportunity before committing to a build or optimization project. Accessible enough to say yes without a long sales cycle — and appropriately scoped at 4–6 hours of research work.
Move into a Blueprint engagement after your Site Survey and we apply $250 of your survey fee as a credit toward the build. Lower resistance on the first purchase, reward for going deeper.