The Signpost
Show up on the map before customers ever click a website.
When someone searches "plumber near me" or "boutique in Centerville," Google shows a map with three businesses first. Your Google Business Profile decides whether you're one of them.
Profile-first, research-backed
The Signpost is a hands-on optimization of your Google Business Profile, built on research into what your customers actually type into Google — not guesswork or generic category picks.
This is a standalone project. We don't rebuild your website here; we make the listing that drives Map Pack calls work the way it should.
What's included
- Search research
The terms local customers use to find businesses like yours — and which ones your Google Business Profile is missing today.
- Profile optimization
We update your categories, services, products, and business description to match those searches. You approve every change before it goes live.
- Review request system
A ready-to-send message that asks happy customers to mention the service you did for them, so your reviews describe the work you want to be found for.
- 30-day post plan
Four Google post ideas, one for each week of the month, ready for you to publish and keep your profile active.
Straight-shooting pricing
The Signpost: $400 (One-Time)
Requires manager access to your Google Business Profile so we can implement approved updates. Typical delivery: 5–7 business days.
Best for: Local businesses that get calls from Google Maps, or should, and want their profile working before they spend money on a website.
Need your website optimized too? AI SEO Services includes everything in The Signpost plus a full site retrofit for Google and AI search.